Top 12 Best Search Engine Optimization Software in 2022


SEO software is designed to help companies improve the ranking, quality of traffic, and search relevance of their websites. Conventionally, the more optimized your website is, the more likely it’s chances to pop on the first page of the search result. Most SEO software tools consolidate important functions such as helping users identify and analyze keywords, as well as performing SEO audits and keyword research. The aim is to identify areas of improvement on their website to produce higher rankings on search engine results pages.

Must have Search Engine Optimization Software features

  • TReporting
  • SEO tracking
  • Site audit
  • Keyword research
  • Competition analysis

Today’s article will talk about the best Search Engine Optimization Softwares in 2022. The article will discuss features and pricing of each product. The order of the article is decided on the basis of the number of reviews given to each product. Let’s dive right in!

1. Wix – Create a website you’re proud of.

Wix Homepage

About Wix

Wix Has the Best SEO for any Website. They offer a few different ways through which one can build their site like Wix Artificial Design Intelligence, Wix Editor, & Wix Code. Whether creating a site for the first time or a pro, Wix has you covered. Wix ADI builds a unique site with professional text, images & more. Wix Editor gives total design freedom with advanced functionality & easy drag & drop. And with Wix Code, one can create a state-of-the-art website & web apps.

Wix Features

  • Drag & Drop
  • Landing Pages/Web Forms
  • Online Booking Tools
  • Online Store Builder
  • Pre-built Templates
  • Real Time Editing
  • SEO Management
  • Survey Builder
  • Analytics
  • Customizable Templates
  • Drag & Drop
  • Form Builder
  • Real Time Editing

Wix Overview

  • Starting Price – $23.00/month
  • Wix provides a free trial as well
  • Deployment – Web-Based, Cloud and SaaS
  • Support – Business Hours and Online

Wix Video Support –

2. HubSpot – There’s a better way to grow.

HubSpot Homepage

About HubSpot

With HubSpot, detangle SEO, guide content strategies, and generate leads with intuitive SEO tools that put data behind organic search efforts, and make measurement and optimization simple. Figure out which keyword ranking, which competitors are ahead in organic search, and what should the writing be about to improve rankings. Sign up for free, and start generating leads using HubSpot’s SEO tools.

HubSpot Features

  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Rank Tracking
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor

HubSpot Pricing

  • Starter – $40/month
  • Professional – $800/month
  • Enterprise – $3200/month
  • HubSpot offers a free trial as well.

HubSpot Video Support –

3. SEMrush – All-in-one Marketing Toolkit.

SEMrush Homepage

About SEMrush

SEMrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. SEMrush data and insights are trusted by marketing professionals and top media outlets worldwide. With many tools within the software, data for more than 140 countries, integration with Google and task management platforms, SEMrush is now must-have software for digital marketing teams across the world.

SEMrush Features

  • See competitors’ best keywords
  • Discover new organic competitors
  • Observe position changes of domains
  • Analyze сompetitor ad budgets and keywords
  • Monitor ad copy and landing pages
  • Discover New Competitors in Google Ads
  • Localize Your Ad Campaigns
  • Get an overview of your competitors’ GDN strategies
  • Analyze competitors’ display ads
  • Spot new publishers
  • View display ads from different devices
  • Target the right audience with Audience Insights
  • Conduct a deep link analysis
  • Understand referring domains’ authority
  • Check backlinks’ types
  • Spot your links’ geolocation
  • Find the right keywords for SEO and PPC campaigns
  • Gather phrase matches and related keywords
  • Get long-tail keywords
  • Explore multinational and multilingual environments
  • Define your product listing ad (PLA) competitors
  • Get insight into your PLA competitors’ product feeds
  • See your competitors’ best-performing PLAs
  • Reveal any company’s website traffic and online performance
  • Monitor your competitors’ marketing activities and strategies
  • Discover new markets and niches
  • Understand your potential customers’ behavior and media consumption
  • Qualify leads, prospects, and potential partners
  • Research new opportunities for investment
  • Analyze new markets and niches
  • Set the industry benchmarks
  • Gain in-market audience insights

SEMrush Pricing

  • Pro – $99.95 per month
  • Guru – $199.95 per month
  • Business – $399.95 per month

SEMrush Video Support –

4. GoDaddy

GoDaddy Homepage

About GoDaddy

GoDaddy Website Builder is an online editing and publishing tool that helps you create a website, regardless of your technical skill level. Just create an account, pick a design and use the built-in editor to add images and text. Users can make their website as simple or complex as they’d like. One can even add a full online store complete with product listings, coupons, shopping cart, shipping and multiple payment options.

GoDaddy Features

  • Analytics
  • Customizable Templates
  • Drag & Drop
  • Form Builder
  • Real Time Editing
  • Auto Update
  • Drag & Drop
  • Landing Pages/Web Forms
  • Online Booking Tools
  • Online Store Builder
  • Pre-built Templates
  • Real Time Editing
  • SEO Management
  • Survey Builder

GoDaddy Overview

  • Starting Price – $10.00/month
  • GoDaddy provides a free trial as well.
  • Deployment – Web-Based, Cloud, SaaS, iPhone / iPad and Android
  • Training – Live Online, Webinars and Documentation
  • Support – 24/7 (Live Rep), Business Hours and Online

GoDaddy Video Support –

5. Elementor – The World’s Leading WordPress Page Builder.

Elementor Homepage

About Elementor

Elementor lets you do Pixel Perfect Design in WordPress. It is the only complete design platform to offer pixel perfect design and yet produces clean code. Take the design vision and turn it into a stunning custom-made website. Design forms visually, integrate them with favorite marketing tools, and generate more traffic, leads & conversions.

Thousands of developers have contributed to the Elementor open source project, building themes, add-ons, and products, further extending the functionality.

Elementor (Website Development and SEO) Features

  • Drag & Drop Editor
  • 300+ Designer Made Templates
  • 90+ Widgets
  • Responsive Editing
  • Popup Builder
  • Theme Builder
  • WooCommerce Builder
  • No Coding
  • Navigator
  • Full Site Editor
  • Finder
  • Hotkeys
  • Shortcut Cheat-sheet
  • Auto Save
  • Revision History
  • Draft Mode
  • Copy Style
  • In-line Editing
  • Global Widget
  • Dark Mode
  • Enhanced Background Images
  • Background Slideshow
  • Elementor Canvas
  • Blend Modes

Elementor Pricing

  • FREE – $0 (For Any No. of Sites)
  • PERSONAL – $49/ year (For 1 Site)
  • PLUS – $99/ year (For 3 Sites)
  • EXPERT – $199/ year (For 1,000 Sites)

Elementor Video Support –

6. Moz – There’s a smarter way to do SEO.

Moz Homepage

About Moz

Moz is an amazing family of SEO solutions for every need. They build best-in-class SEO software for every situation, from all-in-one SEO platform to tools for local SEO, enterprise SERP analytics and a powerful API.

Moz Features

  • Competitor Analysis
  • Content Management
  • Dashboard
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Rank Tracking
  • Campaign Management
  • Campaign Tracking
  • Dashboard
  • Performance Metrics
  • Website Analytics
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Competitor Analysis
  • Keyword Research Tools
  • Link Management
  • Performance Metrics
  • Problem Area Alerts

Moz Overview

  • Starting Price – $99.00/month
  • Moz provides a free trial.
  • Deployment – Web-Based, Cloud and SaaS.
  • Training – Live Online, Webinars and Documentation
  • Support – Online

Moz Video Support –

7. Ahrefs – You don’t have to be an SEO pro to rank higher and get more traffic.

Ahrefs Homepage

About Ahrefs

Ahrefs is trusted by SEOs and marketing professionals worldwide as the ultimate toolset for SEO, powered by industry-leading data. Ahrefs crawls the web, stores tons of data and makes it easily accessible via a simple user interface. The data can be used to aid keyword research, link building, content marketing and SEO strategies. Ultimately, the tool helps to accelerate the growth of organic search traffic to a website.

Ahrefs Features

  • Auditing
  • Competitor Analysis
  • Dashboard
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Keywords
  • Rank Tracking

Ahrefs Pricing

  • Lite – $99
  • Standard – $179
  • Advanced – $399
  • Agency – $999
  • Ahrefs provides a free trial with each plan as well.

Ahrefs Video Support –

8. AccuRanker – The Rank Tracker for Agencies and SEO Professionals.

AccuRanker Homepage

About AccuRanker

AccuRanker is a keyword ranking tool that helps e-commerce businesses, agencies, brands, SEO professionals and consultants receive keyword ranking updates, analyze landing pages, and monitor search engine results. It provides daily and on-demand rank tracking for keywords on Google and Bing Organic search.

AccuRanker Features

  • Keywords updated every 24-hours
  • Refresh keywords every second hour
  • Data updates in just a few seconds
  • Free one-on-one best practice sessions
  • Quick responses through chat function
  • Extensive help-guides
  • Access data through easy-to-use API
  • Advanced metrics across various landing pages
  • Insightful data and analysis
  • Customised reports with company logo
  • Drag and drop report builder
  • Automated reporting via scheduling function
  • Wide range of metrics available
  • Filter data in hundreds of ways
  • Share of Voice shows market performance

AccuRanker Overview

  • Starting Price – $109.00/month
  • AccuRanker provides a free trial available as well.
  • Deployment – Web-Based, Cloud and SaaS
  • Training – Live Online and Documentation
  • Support – Online

AccuRanker Video Support –

9. Pro Rank Tracker – Rank Tracking, Analysis & Reporting for Professionals.

Pro Rank Tracker Homepage

About Pro Rank Tracker

Pro Rank Tracker is a SEO tool for all businesses which helps with customer support, reporting, mobile applications, rank tracking, analysis, multiple language support and more. It is a web-based solution that provides search engine optimization through reporting, API access, rank tracking and more.

Pro Rank Tracker Features

  • Highest-Accuracy Algorithm
  • Daily Updates, Plus Updates on Demand
  • Web-Based Tracking for Ease of Use
  • Multi-Lingual
  • Worldwide Recognition
  • Rank Tracking
  • Local & Mobile Tracking
  • Comprehensive Reporting Center
  • Site-Audit
  • Rankings Discovery Tool
  • Keyword Search Volume
  • Keyword Suggestions Tool
  • Full SERPs (Top-100)
  • A Variety of Powerful Reports

Pro Rank Tracker Pricing

  • Basic – $25 (Monthly)
  • Starter – $49 (Monthly)
  • Standard – $89 (Monthly)
  • Advanced – $129 (Monthly)
  • Business – $180 (Monthly)
  • Pro Rank Tracker provides a free trial as well.

ProRankTracker Video Support –

 10. Serpstat – The growth hacking tool for SEO


Serpstat Homepage

About Serpstat

Serpstat is a marketing intelligence platform to help user’s SEO in every aspect. Get valuable keywords for SEO/PPC campaigns, find competitors, their top keywords and backlinks, and analyze niche visibility. Discover international data at no additional cost with 20 databases. Monitor entire competitors environment and assess traffic shares globally.

Serpstat Features

  • Collect keywords for SEO and PPC campaigns
  • Determine the value of keywords
  • Find keyword variations and search suggestions to expand your semantic core
  • Get long-tail keywords
  • Discover international data at no additional cost
  • Check your webpages’ relevance
  • Analyze keyword trends
  • Find out your direct organic competitors
  • Research the visibility of your and your rival’s domain
  • Discover your competitors’ keyword rankings
  • Track position changes of domains
  • Track universal search results
  • Get statistics for the top pages
  • Identify your competitors in AdWords
  • Unveil your competitor’s advertising strategies and budget
  • Research keywords and ads of your competitors

Serpstat Pricing

  • Lite – $69
  • Standard – $149
  • Advanced – $299
  • Enterprise – $499
  • Serpstat provides a free trial as well.

Serpstat Video Support –

11. PageCloud – Create a professional website you control

PageCloud Homepage

About PageCloud

Build a successful website with PageCloud and get online fast. PageCloud offers world-class professional templates and unlimited drag-and-drop customization without any code requirement. For more advanced websites, PageCloud has unmatched design features, intuitive shortcuts, and the unique ability to customize the source code. All sites feature industry-leading SEO, faster loading times, and hundreds of features that will help convert leads, sell online, track your performance, and more.

PageCloud Features

  • Auto Update
  • Content Import/Export
  • Drag & Drop
  • Landing Pages/Web Forms
  • Online Store Builder
  • Pre-built Templates
  • Real Time Editing
  • SEO Management

 PageCloud Overview

  • PageCloud provides a free trial.
  • Deployment – Web-Based, Cloud and SaaS.
  • Training – Live Online, Webinars and Documentation
  • Support – Business Hours and Online

PageCloud Video Support –

12. SpyFu – SEO & PPC Tools For Professionals.

SpyFu Homepage

About SpyFu

SpyFu offers a wide toolset for SEO and PPC managers including small business owners. Their goal is to help people learn the search marketing secret formula in an industry so that their users can put it into action. SpyFu is a Keyword and PPC research solution to help outrank competitors, track rankings, and increase web traffic.

SpyFu SEO Competitor Research Features

  • Research Competitors SEO Keywords
  • Spy on Your SEO Competition
  • 3-way Competitor Keyword Research Tool
  • Keyword Group Analysis Tool
  • Complete Keyword Ranking History
  • Custom Branded SEO Client Reports
  • Check Competitor Backlinks by Keyword
  • Influencer Marketing – Social Outreach for Backlinks
  • Track your SEO Keyword Rankings

SpyFu Overview

  • Starting Price – $39.00/month/user
  • Deployment – Web-Based, Cloud and SaaS.
  • Training – In Person and Documentation
  • Support – Business Hours and Online 

SpyFu Video Support –

Final Thoughts!

Putting our lot of efforts, we have prepared the list of best Search Engine Optimization Softwares for your businesses. All the softwares mentioned will help you understand how you can improve your website’s optimization and get the results you want, after putting it in work.

These softwares will help you in producing content with SEO optimization, resulting all manufacturer descriptions and getting effective results for all the work done through it. Many of these softwares are free and some charges fixed price also. So, now you have to move your wheel and bring effective results for your company.

Everything lies in your hand, take the step and choose the best among all to bring profits for your company.

Missing a software that should be added to the list? Here is how to get listed in this list.