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White House to collaborate with dating apps


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Last Updated on 24/05/2021 by Khushi

On Friday, The White House revealed a collaboration with famous dating apps such as Tinder, OKCupid, Plenty of Fish, and others to increase vaccination awareness among young adults while encouraging them to get vaccinated.

Along with questions about your ideal day or favourite holiday location, famous dating apps such as Tinder, Hinge, Bumble, and Plenty of Fish can ask users whether they’ve been vaccinated against Covid-19. The apps will begin to show badges that users can place on their profiles to indicate that they have been vaccinated or expect to be vaccinated.

According to a February Quinnipiac survey, more than 60% of U.S. adults have had at least one dose, but 42% of adults aged 18 to 34 claim they are unable to get vaccinated. According to a report published in the journal Science, young adults aged 20 to 49 were responsible for 70% of the distribution of Covid last year. Doctors have also reported seeing an increase in the number of young people admitted to hospitals with serious symptoms as a result of the spread of more toxic varieties.

According to Andy Slavitt, a senior Covid official at the White House, one of the applications, OkCupid, users who show their vaccination status “are 14 percent more likely to get a player. We’ve now discovered the one thing that makes all of us more appealing: a vaccination.”

With more versions appearing, summer coming, and mask mandates dwindling, attempts to reach out to reluctant young adults are stepping up.

Further, Slavitt revealed that dating apps Tinder, Plenty of Fish, OkCupid, BLK, Hinge, Match, Chispa, Bumble, and Badoo will begin carrying out features to promote vaccines for consumers as part of President Joe Biden’s target of making 70 percent of U.S. adults vaccinated with at least one shot by the Fourth of July. In the United States, the applications represent more than 50 million users, the majority of whom are young adults.

Other features provide access to exclusive content for vaccinated people such as “boosts,” “super likes,” and “super swipes,” as well as search filters that enable users to specifically seek those that have been vaccinated or intend to be vaccinated. 

Khushi is an avid reader and loves analyzing companies in the digital space. Her interest is in online marketing, business, startups, and politics. She does everything perfectly by taking extra time.
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