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5 ways to improve customer Conversion Rates through digital marketing

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Last Updated on 18/01/2022 by TheDigitalHacker

A blog is one of the best digital tools that can boost your business’ conversion rates.

This might be easier said than done because it’s an ongoing process that requires research, planning, execution, and patience. 

Unlike the old marketing style, Just publishing blog posts won’t get you to result. You need to be on top of your game if you want your business to profit from blogging.

In this article, we will present you with the right tools and strategies to use if you want to improve and monitor your blog conversion rates.

Here Are Five Tips on How to Improve Your Blog Conversion Rates

1. Write an engaging headline

2. Write problem-solving content

3. Improve Search Engine Optimization (SEO)

4. Add calls-to-action (CTA)

5. Use social proof

Let’s go one by one in detail

1. Write an engaging headline

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Making people read an entire article can be challenging and remember more than 60% of readers “people skim” through your content before they read in detail. Choosing the right and deliverable headline will significantly increase your website’s traffic and reduce the bounce rate. It gives a good signal to Google that your content can be trusted and eventually google will let you rank for more keywords. 

Getting quality traffic and fulfilling the query will ultimately lead to a higher conversion rate.

When writing the headline, you have to focus on two things – its appeal to your target audience and the value it provides.

Here is a list of 4 ways to start your headline:

  1. “The best way to…” – offering your readers not only a way that something can be done, but the best one there is.
  2. “The easiest way to…” – sometimes, your readers don’t want the best way to do something, but the way that will save them both time and effort.
  3. “How to…” – this way of starting a headline will immediately offer your readers a solution to their problem.
  4. “What to do when…” – offering your readers a solution for a specific situation they are currently in.

You can also use a “clickbait” headline to increase your traffic but make sure you fulfill the query and not just click-baiting. You will not rank for a long time if you push clickbait without delivering the value. 

Important: If you choose to use clickbait in the headline, make sure that the blog content excites as much as a headline, otherwise, it will annoy your readers and hurt your conversion rate.

2. Write problem-solving content

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The first step in writing problem-solving content is identifying your readers and potential customers and understanding their problems.

Once you’ve done this, provide a relevant solution. Try not to confuse your readers with too much information; instead, address the specific problems they have. 

Make your content relevant by offering in-depth knowledge on the problem and presenting a solution and an explanation of how your product perfectly fits that void.

In reality, marketing through a blog is not much different from video making or user manual making. That is why your blogs shouldn’t be a bundle of mere facts and figures to confuse readers but rather provide a real solution to the real problem.

3. Improve Search Engine Optimization (SEO)

Content is King, The joke has been old enough for SEO. The reality is, Content is kind only if presented with authority. If your content is recommended by others, it will be pushed to the first page of Google in lesser time. 

Apart from the joke, SEO can seriously drive a huge amount of traffic. You can start creating content from “How to” to “query solving” that directly helps your customer. In better, you can plugin your service and compare it with an alternate solution and in 4-6 months, you will see the traffic growing and more and more customers converting for your service.

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Traffic drive by one of STABLX clients in last 16 months.

As said earlier, If you want to attract more organic traffic to your website, writing the relevant content isn’t enough, you need to improve with search engine optimization.

By optimizing your web pages and blog posts, you will be making your website more visible through search engines like Google, Bing, Duck Duck go and etc.

Publishing SEO-optimized blog content can be challenging at times as Google changes its algorithm frequently but the base “Query Fulfilling Content” remains the same. 

You may require a few minor updates, but most of the time you would require updating your existing content which does not take much time. 

Here are 4 tips on how to improve your SEO for blogs:

  1. Keyword research – this could be a little tricky, but luckily there are keyword research tools that can help you.
  2. Update content when needed – you can do this by optimizing images or adding internal links to your recent content.
  3. Responsiveness – when creating a website for mobile devices, it is crucial to keep everything simple and easy to use.
  4. Overall Website Performance – page loading time is a ranking factor in SEO, so make it as short as possible to stay competitive on the market.
  5. Performance CMS: As per Design Rush Shopify design agency, web designers often miss optimizing the blog content which results in a low conversion rate of up to 27%.

If you find all this a bit too complicated to do on your own, software development companies can help you choose the SEO software that fits your needs. This kind of decision can get you to your goal quicker. 

If you’ve done everything right so far, the next step will be making your readers convert into customers. This is where the call to action comes into play.

4. Add call-to-action (CTA)

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A call-to-action is designed to make your readers perform the desired action. 

A call-to-action must be precise, on point, and designed to attract attention. Use action verbs such as – Order Now, Subscribe, Download, Download for Free, Find more…

To further push your readers to take action, use the words they find attractive – Discount, Trial, Free, Discover, Secret…

One of the challenges lies in where and how to implement your CTA on your website. This can’t be done overnight, so you might want to consider hiring some help.

If it’s heavy and time-consuming, Hiring an agency can help you make change and implementation faster. You can remain focused on your business without getting stuck to adding a good-looking CTA or searching for the right title to be used while following the local trends. This can help you stay ahead of your direct competition.

5. Social proof

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Before your readers decide to convert into customers, you have to ensure that you are trustworthy. This is why social proof is important. 

In general, social proof comes in form of the reviews, testimonials, brand page linked and followers. It’s about showcasing your satisfied clients. 

If your business is at its beginnings, you can’t be expected to have testimonials of satisfied clients. This might seem to you like an unsolvable problem, but it is not. What you can always do is hire or ask an expert to comment on your blog or write articles on authoritative blogs thus helping you acquire the needed clients. 

Conclusion

Carefully planning and organizing your blogs might make the difference between a blog that converts and a blog that produces pointless traffic.

It all comes down to is creating problem-solving, relevant, content with a catchy headline. Make sure you always have SEO in your mind while creating content. 

Don’t forget to include a call-to-action to encourage your readers to complete the desired action and ultimately become your customers.  

In today’s competitive market it is very hard to run a successful business. You must leverage every resource available to reach that desired conversion rate and stay ahead of your competition. We hope that these tips will help you reach that goal.

Resources: 

  1. Blogging for business by Ahrefs
  2. https://blog.hootsuite.com/social-media-definitions/content-marketing/
  3. Website Planning Guide by digitalsilk

Rana Jayant
Rana Jayanthttps://ranajayant.com
Rana Jayant is a digital business consultant and co-founder at STABLX having 7+ years of digital business experience. He is great at SEO and helped clients drive 50M+ traffic through his efforts. He writes on TheDigitalHacker on mar-tech topics and important things that can help small and medium-medium businesses positively.
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