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Apple’s ‘Make in India’ attempt to boost its market operations in India

Apple's 'Make in India' attempt to boost its market operations in India 2
Image courtesy: bbc.com

The violent outbreak at Wistron’s factory in Bengaluru had seemingly affected Apple’s ‘Make in India’ plans Yet, the entity is still willing to continue with its existing plans of product manufacture. 

The most recently made layouts entail planning related to local sourcing of the required components for manufacturing iPhone. This will bring a considerable number of new partners to begin production within domestic bounds.

Apple’s ‘Made In Indiaplan

Apple’s ‘Made in India’ iPhone 12 models were supposed to be ready by the mid of 2021. This would easily allow Apple to upsell it’s a cohesive ecosystem to the consumers in India.

In the previous year, the company’s planned investments for India were as high as $13 million to be able to initiate an online retail platform alongside three other stores in India.

Earlier, Apple’s Chief Executive Officer had stated that the company has “great momentum in India, where revenue doubled year over year.” “It’s having the right product lineup for the market. And I feel like we are making good progress there and are gaining an understanding of the market, but we still have a long way to go,” he added. 

It has been over a year since Apple has been involved in negotiation with the federal government with regards to expansion in manufacturing facilities and opening up of new retail stores.

Khushi

Khushi is an avid reader and loves analyzing companies in the digital space. Her interest in online marketing, business, and politics define her enthusiasm for the subject.
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