Digital MarketingGoogleNews

Every Company Branding in danger because of this Google policy

Google is the biggest search engine in the world having 92% share of the whole search industry. As a leader google takes the steps and does changes that helps the users but not all the time, Especially for the brands spending millions of dollars on branding and watching their competitors ranking higher and getting more visibility than them. 

A recent tweet made by Jason fred, who is the founder of basecamp regarding Google Ads has gone viral in the digital marketing community.

Every Company Branding in danger because of this Google policy 2

 In the tweet he shares the pain of not getting enough clicks and watching their competitors rank higher when someone Google for this his own brand keyword “Basecamp”. 

Every Company Branding in danger because of this Google policy 3

His intention towards this tweet is to protect his company brand value and get more customers who are aware about the brand. 

When any one from the united states searches for keyword “Basecamp”, They get to see the 4 of basecamp competitor ads first on the top 4 positions and then the official website of basecamp which is completely a manipulation and degradation of a brand visibility.

After the tweet made by jason, a huge group of digital marketers joined the conversation and admitted this as an issue and told that they were looking for a solution.

Every Company Branding in danger because of this Google policy 4

 

Having this kind of on screen manipulation hurt brands where businesses spend years of time and millions of dollars and end up giving the top positions to competitors. 

Jason also mentioned that the company basecamp is not interested in running ads on their own branded keyword but big search giant Google is forcing  then to get visibility on their own keyword. 

Every Company Branding in danger because of this Google policy 5

To prove the point, Jason came up with this ad to educate his brand audience.

The biggest issue digital marketers and brand advertising are facing is “They don’t get the first position” and Google legally allows them to advertise on their brand name as keywords mentioned by the Google team in reply.

Every Company Branding in danger because of this Google policy 6

Community members also asked Google if they are following this policy because it makes a lot of money to Google but Google didn’t respond. 

Digital Marketers in the community said, Loopholes like these discourages people from creating a better brand, lowers the value of existing brand and encourages people to steal audience of other businesses.

James J

James has been writing about tech since 2009 after spending 25 years in a computer research lab studying and improving the future of computers. He watches Netflix sci-fi with his pet, enjoying spicy snacks.
Back to top button
Close
Close