E-commerce giant, Flipkart recently brought forward its creation, of a customised demand-side platform which is aimed at strengthening their advertising and monetisation portfolio.
This platform is partnered by MediaMath and lends a helping hand to brands in their data-driven decision-making process for making online ad inventory purchases and designing effective marketing campaigns.
The Demand-Side Platform provides a platform to the brands for engaging in a growing customer base and gives them complete control for making data driven campaigns.
The vice president of growth and monetisation at Flipkart, Prakash Sikaria said “We will help brands with a deep consumer understanding, that will allow them to engage with their customers in a holistic way. We are confident that our insights are fully equipped to create tremendous value for our partners, brands and customers.”
“Flipkart’s deep understanding of Indian consumer behavior is unrivalled and we’re thrilled to partner on an approach that will drive better consumer experiences and engagement while at the same time deliver transparency and accountability to brands,” said Anudit Vikram, Chief Executive Officer at MediaMath.
The DSP-toolkit makes use of a data-backed decision making approach, allowing to build connections with consumers across India and also improving the campaign relevance at the same time.