Carl Pei, the OnePlus co-founder, has launched his much-awaited new consumer tech company and it’s called ‘Nothing’.
‘Nothing’- is the name of the new consumer tech company launched by the OnePlus co-founder Carl Pei, who left OnePlus last year in October, alongside Pete Lau.
The new venture, as Carl calls it, is a ‘giant rest’.
“We’re rethinking everything. From what we make and how we make it. To what goes in and what goes out. A giant reset button for all things innovation” statements by the company on its official website.
Carl Pei and Pete Lau hold the credit for being the founders of OnePlus, a leading smartphone brand that has grown across more than 3 countries. Pei is responsible for the marketing and product positioning of the brand until he left the company for focusing on his new venture.
No further details on Nothing’s product line have been provided yet. In its seed funding session, the company has managed to raise $7 million in December 2020, with names such as that of Kevin Lin, Tony Fadell, Steve Huffman, Liam Casey, Paddy Cosgrave and Casey Neistat, amongst its group of investors.
“It’s been a while since anything interesting happened in tech. It is time for a fresh breeze of change… We believe that the best technology is beautiful, yet natural and intuitive to use. When sufficiently advanced, it should fade into the background and feel like nothing,” – said Pei.
Earlier, Carl Pei had once revealed that his new venture would focus ln audio products. He further said that it won’t be limited to just headphones but the product line would offer its potential buyers much more than that. Pei was apparently supposed to launch even a streaming platform, with regards to various speculations that were made before.
In January, the announcement was made about the founder of Cred and co-founder of Freecharge, Kunal Shah, having made investments of an undisclosed amount in Pei’s Nothing.