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Spotify is experimenting with a vertical stream similar to TikTok to help users find new music

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Last Updated on 26/11/2021 by Sanskriti

According to TechCrunch, Spotify is testing a new tool called Discover, which allows users to navigate through a stream of vertical videos and skip or like them, similar to TikTok.

This new feature of the vertical short video feed is being used by many other social media platforms like Youtube and Instagram. Beta version for Spotify of iOS was the first spotted using this feature which is also available on TestFlight. Users may access a new vertical video experience by swiping up or down on a new button in the app’s tab bar, where they can watch short video snippets.

Moreover, you can also search for the song information and also hit the like button if you like the song. Spotify, according to Messina, would use another existing function called Canvas, which allows artists to produce short movies of their songs. This innovation, however, does not appear to have been well received by many.

As such no further details about the feature have been disclosed by Spotify about the vertical feed of music features.

It’s possible that the functionality is based on Spotify’s current Canvas format. Canvas, which was widely released in 2019, allows artists to make films to complement their music on the Spotify app.

Introduced broadly in 2019, Canvas allows artists to create videos that accompany their music on the Spotify app. The feature had mixed reviews from users, as some reported they preferred to see just the static album art when listening to music and found the video and its looping imagery distracting. But others said they liked it.

Spotify has announced a partnership with Netflix to create a dedicated hub within the OTT service.

The hub will be a one-stop-shop for all Netflix-related content, including some that are only available through Spotify. Both the mobile and online versions of the service provider have access to this hub.

Sanskriti
Sanskriti
Sanskriti loves technology in general and ensures to keep TheDigitalHacker audience aware of the latest trends, updates, and data breaches.
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