TikTok’s parent company, China-based ByteDance, has reportedly begun selling the AI technology of the short video-making app to other companies, also in India, where the app is yet under a ban since mid 2020.
According to the Financial Times, the company has launched a new division called BytePlus and is selling TikTok AI to companies such as India-based social gaming platform GamesApp, US fashion app Goat, Singapore travel site WeGo, and Indonesian shopping app Chilibeli.
Nikhil Gandhi, who was the India Head of TikTok since 2019, announced his resignation recently within the last month.
The recommendation algorithm on TikTok is a big part of why it’s so popular. According to a report published on Sunday, BytePlus provides customers with the ability to access the TikTok recommendation algorithm and “personalise it for their apps and customers.”
According to the website, BytePlus also provides automated speech and text translation, real-time video effects, and data analysis tools. The core TikTok algorithms, which are often credited with the platform’s rapid growth, determine which videos users see even before they start following creators.
The “For You” feature bases its recommendations on user interactions such as which videos you like, share comments on, or create, video information, and device and account settings such as which device you’re using, language preferences, and location settings.