After testing the feature earlier this year, YouTube is now bringing out a dedicated “New to you” page on its site. On mobile, desktop, and TV devices, the new tab is now visible on the YouTube homepage. YouTube claims that the tool would help viewers discover new creators and content in addition to the standard suggested videos. The new tab displays material from channels you haven’t seen before that matches your watching interests. It’s supposed to go beyond YouTube’s Explore listings, which let viewers locate the material on particular themes like gaming or beauty but don’t take into consideration individuals’ unique interests.
This “New to you” is personalized to the individual viewer, says Youtube, as it tries to strike a balance between material it believes viewers will enjoy and stuff that is a little different from what they’re used to seeing.
“You’ve told us that you want to see new creators and new videos after you’ve caught up on your recommendations, so we hope this new option keeps things fresh, while also helping creators connect with new audiences,” YouTube stated that in a blog post.
On mobile, you’ll see the tab when you refresh the YouTube homepage. The company says you may also see the tab as you scroll through your feed. It’s worth noting that since the feature is personalized, it may not always be available. For that, you have to log in to Youtube.
This new feature is a plus point for all the creators, as more and more audiences can view their content and can connect to their page, also by targeting those who would be most interested in their content but would not have discovered it otherwise. It could also help viewers find new content and discover new interests.
This new feature looks to be YouTube’s counterpart to TikTok’s famous “For You” page, which employs a recommendation algorithm to present tailored movies for each user.
The functionality has aided TikTok’s growth by allowing users to discover new content while also allowing producers to be found. YouTube’s “New to you” stream appears to be aiming to achieve the same thing for its viewers.
The unveiling of the new feature coincides with legislators from the Senate Subcommittee on Consumer Protection, Product Safety, and Data Security questioning how young minds are affected by YouTube, Instagram, and Snapchat.