Online user data is a gold mine for businesses nowadays, and every company knows this. Many agencies have continuously been working, digging out vast amounts of personal information every day from billions of people. But this is linked with the risks related to systems that occurred in the Bluekai data leak incident.
What is Bluekai?
BlueKai is a cloud-based big data platform that enables organizations to personalize online, offline, and mobile marketing campaigns. BlueKai’s Data Management Platform (DMP) centrally organizes a company’s customer and audience data in the cloud to help the companies get better insights of the userbase. Oracle owns this.
Massive amounts of data exposed.
- Last month, Oracle’s BlueKai left exposed an unsecured database. It contained billions of records like names, home addresses, email addresses, and sensitive users’ web browsing activity, which included everyone from purchases to newsletter unsubscribes.
- BlueKai tracks 1.2% of all web traffic and has been following some of the world’s biggest websites, including Amazon, ESPN, Forbes, Glassdoor, Healthline, MSN.com, Levi’s, Rotten Tomatoes, and The New York Times.
- Seeing the amount of data on this unsecured server, this has been a blunder in the field of cybersecurity in 2020.
- Oracle’s investigation shows us that the companies associated with the leak did not correctly configure their services, which led to this data breach.